Case Study: Employer Branding for Barnt Green Travel Lounge

Background

Barnt Green Travel Lounge is an Independent Retail Travel Agent based in Barnt Green; their small, dedicated team works hard to ensure any holiday or travel arrangements are to the customers’ requirements. They offer a bespoke personal service in a relaxed and welcoming store.

It was identified there was a need for a:

• Review of your current contract for services and update as necessary ensure it is legally compliant and fit for purpose
• Create a bespoke culture book to help the team understand more about the business and their role

Initial Findings

Our review of the existing contractor agreement highlighted several areas that could be strengthened to better support the business and its contractors:

Termination Provisions:

We helped them to clearly define the notice periods and outline the process for ending the contract so they could manage transitions or unexpected changes more easily.

Tax and Employment Status :

We supported them to ensure they had clear references to contractor tax responsibilities, IR35 status, and how the business distinguished contractor roles from employment. This information helps to avoid confusion and supports regulatory alignment.

Insufficient Data Protection Wording:

We strengthened their references to data protection responsibilities, including GDPR compliance and handling of sensitive client data to help them maintain high standards of trust and professionalism.

Data Protection Coverage:

A single clause loosely referred to responsibility for “financial mistakes” without defining what constituted an error, liability limits, or a process for addressing disputes.

Financial Clause:

We reviewed all existing clauses to ensure clarity and robustness reducing any potential risk.

Actions Taken

Limelite provided a structured, two-phase solution:

1. Contract Review and Redraft

We worked to:

• Add clear termination provisions, including standard notice periods, immediate termination for breach, and mutual termination rights.
• Clarify contractor status, responsibilities for tax, and confirmation that the contract is outside of IR35 (where applicable).
• Insert a robust data protection clause, setting out GDPR responsibilities, security protocols, and liability for data breaches.
• Rewrite the financial clause to define:
  • What constitutes a financial error,
  • The contractor’s responsibilities,
  • The process for rectification and recovery,
  • Caps on liability in line with best practice.
• Expanded on membership fees payable detailing what they related to and how often they were to be paid.
• All wording was written in accessible language to reflect the client’s informal but professional tone.

2. Visual Guide for Contractors

To support onboarding and ensure understanding, we created a 9-page visual guide for contractors, covering:

• About us and what services we offer
• How to invoice and what’s required
• Key contract highlights (including termination, and data protection)
• Contractor responsibilities

This guide was designed with the clients branding and tone of voice, making it easy to read and share with new contractors

Results & Benefits

• Compliance achieved with employment, tax and data protection law
• Reduced legal and reputational risk for the client
• Improved contractor experience, thanks to clear expectations and support material
• Better internal consistency with standardised processes for managing contract start and end points.

Client Feedback

• From the initial conversation with Lisa, it was clear we needed to improve our contract and guide to help the new contractors understand the business and what is expected of them whilst working with us. The whole process has been seamless and working with both Lisa and Helen has been relaxed and clear throughout, the discussions to make sure all the information needed has been thorough and I am very pleased with the final results provided by Helen at Limelite HR. if I had not spoken to Lisa initially we would have been using an outdated contract with lots of loopholes and we wouldn’t have the User Guide to help promote our business. It has been an invaluable help to me and my business.Michael Allsopp

  Managing Director, Barnt Green Travel Lounge

Case Study

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